Culturally, people are consistently advised to build hard skills. This is a good suggestion, but only if you complement them with all those other aspects which I refer to as "appreciating skills".
A lot of professionals even see basic stuff like "self-promotion" or "great communication" or "sales" as "fluff".
They don't understand their value, therefore they don't invest the time to master them.
Very true. I remember reading a bunch of project management books a few years back and only one emphasized soft skills. Which is quite interesting because project management is really 80% soft skills.
Why do you think that is?
Culturally, people are consistently advised to build hard skills. This is a good suggestion, but only if you complement them with all those other aspects which I refer to as "appreciating skills".
A lot of professionals even see basic stuff like "self-promotion" or "great communication" or "sales" as "fluff".
They don't understand their value, therefore they don't invest the time to master them.
Very true. I remember reading a bunch of project management books a few years back and only one emphasized soft skills. Which is quite interesting because project management is really 80% soft skills.