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Caroline Pankhurst's avatar

This is a massive part of the art of commercial creativity.

Agencies selling creative concepts and ideas to clients for big budgets - and the precarious journey to translating abstract stories and ideas in to execution

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MC's avatar

A solution is to engage those that are willing to own the outcome: strategy to execution.

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Caroline Pankhurst's avatar

Exactly! Thats why my teams were all so brilliant

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