This is a massive part of the art of commercial creativity.
Agencies selling creative concepts and ideas to clients for big budgets - and the precarious journey to translating abstract stories and ideas in to execution
These days you hear a lot about AI making execution “cheap” and that the big thing now is the curation of ideas. While I appreciate that AI can massively speed up some of the iterations or learning cycles, it seems to me the points you make here will continue to be very relevant regardless of the execution tools.
100% and I also believe this over reliance on intellect leads to massive impostor syndrome for most people. You start to realize that ideas themselves are not that impressive but haven’t yet honed in on your skills to make them happen IRL.
This is a massive part of the art of commercial creativity.
Agencies selling creative concepts and ideas to clients for big budgets - and the precarious journey to translating abstract stories and ideas in to execution
A solution is to engage those that are willing to own the outcome: strategy to execution.
Exactly! Thats why my teams were all so brilliant
These days you hear a lot about AI making execution “cheap” and that the big thing now is the curation of ideas. While I appreciate that AI can massively speed up some of the iterations or learning cycles, it seems to me the points you make here will continue to be very relevant regardless of the execution tools.
I think so too. Fundamentals aren't changing.
100% and I also believe this over reliance on intellect leads to massive impostor syndrome for most people. You start to realize that ideas themselves are not that impressive but haven’t yet honed in on your skills to make them happen IRL.