This is a massive part of the art of commercial creativity.
Agencies selling creative concepts and ideas to clients for big budgets - and the precarious journey to translating abstract stories and ideas in to execution
100% and I also believe this over reliance on intellect leads to massive impostor syndrome for most people. You start to realize that ideas themselves are not that impressive but haven’t yet honed in on your skills to make them happen IRL.
This is a massive part of the art of commercial creativity.
Agencies selling creative concepts and ideas to clients for big budgets - and the precarious journey to translating abstract stories and ideas in to execution
A solution is to engage those that are willing to own the outcome: strategy to execution.
Exactly! Thats why my teams were all so brilliant
100% and I also believe this over reliance on intellect leads to massive impostor syndrome for most people. You start to realize that ideas themselves are not that impressive but haven’t yet honed in on your skills to make them happen IRL.