An idea’s brilliance is not innate but it is revealed by the way it is implemented.
This is a massive part of the art of commercial creativity.
Agencies selling creative concepts and ideas to clients for big budgets - and the precarious journey to translating abstract stories and ideas in to execution
A solution is to engage those that are willing to own the outcome: strategy to execution.
Exactly! Thats why my teams were all so brilliant
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This is a massive part of the art of commercial creativity.
Agencies selling creative concepts and ideas to clients for big budgets - and the precarious journey to translating abstract stories and ideas in to execution
A solution is to engage those that are willing to own the outcome: strategy to execution.
Exactly! Thats why my teams were all so brilliant