How to sell professional services as a category of one

The art and science (plus one exercise) of orchestrating your capabilities to win work

Jun 2 • Maurizio

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May 2026

Is AI going to be the last great consulting project?

What consulting firms should be thinking about when opening their doors to Big AI

May 13 • Maurizio

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What To Do When Someone Senior Tells You Your Work Isn't Good Enough

A recap of today's live conversation with Maurizio Cuna on receiving hard feedback well

Published on The Art of Asking Questions • May 7

58:21

Is good writing too cheap?

A video+text experiment with Ani Bruna

May 1 • Maurizio

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April 2026

5 core tenets for the industrialization of intelligence and the end of the consulting craft

Here's how consulting is moving from the craft to the industrial model.

Apr 22 • Maurizio

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Selling for business leaders: 63 gold nuggets that will explain it all

Why you shouldn't rely on "gut feel" or "charisma" when selling

Apr 9 • Maurizio

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March 2026

EDGE #7 - Structure equals Freedom with Andrea Chiarelli

In today's conversation I chat with Andrea Chiarelli on a broad range of topics around education, academia, consulting, and AI.

Mar 26 • Maurizio and Andrea Chiarelli

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The risk of vibes-based software engineering is building a house of cards at 10x speed

Unless you can test the code rigorously at the same speed, you are not truly improving productivity for high-value code

Mar 19 • Maurizio

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EDGE #6 - Ferraris on dirt roads with Mario Peshev

In today's conversation I chat with Mario Peshev on his 25 years of navigating the digital frontier

Mar 13 • Maurizio

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I still think AI won’t steal your job, but there is a catch and this is the antidote

Steal this exact “Task Audit” checklist for 2026 to shield yourself

Mar 5 • Maurizio

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February 2026

EDGE #5 - Keeping your curiosities alive questioning everything with Tom Goodwin

In today's conversation I chat with Tom Goodwin on his journey to acclaimed speaker, consultant and advertising guru, and his views on where things are…

Feb 27 • Maurizio

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A well-researched guide on how 'unprofessional' founders and executives out-sell the faceless firm

Why you should pay the "cringe tax" if you want to fight invisibility over the next 5 years

Feb 20 • Maurizio

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